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Glossary

The authenticated CRM application and its permission-shaped navigation. The Command Deck is the workspace home.

The user associated with a record for responsibility and, where applicable, own-scope authorization. Ownership is not a replacement for the module permission itself.

An organization is the account or brand context. A contact is a person connected to that organization or another relationship record.

A lead is early revenue work being qualified. A deal is an opportunity progressing through a pipeline and its stages.

A pipeline groups a repeatable business process. A stage identifies the current point within that process and can drive operational readiness or next-step cues.

A campaign coordinates creator execution. A creator is a discoverable or managed talent identity; a vendor can represent a partner, supplier, or creator record depending on the operating relationship.

A sequence structures outreach and follow-up. A suppression blocks an email, domain, company, or audience cohort from automated outreach.

A reusable task structure that helps teams start repeatable work with consistent steps. It is not evidence that the work itself has been completed.

all grants access across eligible records in a module. own restricts eligible records to the user’s ownership scope. none removes module access.

The role matrix stores this as the delete action. In user-facing language it means manage and may control non-delete operations such as configuration, integration sync, approvals, or other administrator-level operations.